Taking a good idea and building a software product that has a real impact is the dream of many entrepreneur. Whether you are starting up a software venture, or developing a new product within an established business there is a right and a wrong way to go about bringing your product to market.
There is a significant difference between building a solution for a single customer and developing a software product for a whole market. The business model is different, the way the product is designed, built and supported is also quite different. You will also likely be working with multiple third parties including partners that market and sell the product for you in different territories and sub-markets.
Unfortunately experienced advice and mentorship is hard to find. You need a trusted advisor who will give you objective feedback based on experience. You need someone who will help you best direct your limited resources to become successful in your own market.
a-Perspectives helps software companies that are developing commercial software products to enter a new market and build a sustainable and profitable software product business.
We base our approach on proven product management frameworks from IPSMA and AIPMM, coupled with over 20 years of experience in building successful software businesses.
WE USE A PROVEN FRAMEWORK
a-Perspectives bases our approach on international software product management frameworks that can be applied in your new software business venture.
This holistic approach covers all aspects of software product management from marketing, sales, development, support and business.
We work with software companies as small as 5 people startups, and established departments within larger organisations.
WE HOLD AN INDEPENDENT VIEW
Most software entrepreneurs believe so passionately in their product that they fail to see the weaknesses in their plan.
They would benefit from an independent perspective that views the product as the customer will see it, as well as to make sure that the idea will ultimately be viable.
Entrepreneurs can also have unrealistic expectations on the real effort and funding that will be required to develop a commercially viable product. Here objectivity and experience matter.
WE HAVE EARNED A FEW T-SHIRTS
Nothing beats experience when trying to launch a new product to the market. Of course not all experience is good, many product launches fail; but each provides a learning opportunity. This learning can be incorporated into your recovery plan and turned to your advantage.
Sometimes you will need to launch a few times, other times you will need to call it a day and tackle a new product. Knowing when to stop and when to acelerate comes with experience, and getting this wrong can be very expensive.
We empower professionals and organisations to use technology to build great businesses.
© 2016 Absolute Perspectives (Pty) Ltd.